MOTHER'S DAY WEEK

25% OFF - Womens Gear

Receive 25% OFF Women's Clothing & Accessories. Valid online only. Cannot be combined with any other offer. Excludes Surfboards, Boardbags, Paddles, Aloha Collection. Other exclusions may apply. Ends May 11, 2026 at 11:59 PM HST.
Hawaii Flood Relief Effort

Giving Back to Hawaii

For every Melin Islands Sand Camo Collection hat sold, a portion of proceeds will be donated to the Lahui Foundation and Hawaii Foodbank, two of many organizations helping impacted communities by recent Kona Low storms.
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Woman in a green 'Aloha' shirt by Hurley standing on Waimanalo beach. Woman in a green 'Aloha' shirt by Hurley standing on Waimanalo beach.

Womens

Shop New Arrivals!
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Person holding a surfboard on a sandy beach with greenery in the background Person holding a surfboard on a sandy beach with greenery in the background

MEN'S

New Tees, Boardshorts, Hats, Bags & More!
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Merrik Mochkatel blasts a Rocky Point lip. Merrik Mochkatel blasts a Rocky Point lip.

Surf Gear

Fins, Leashes, Traction & More!
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kane collection

HIC KOOLINA SHORT SLEEVE WOVEN - BLUE
HIC
$42.95
1 Color
HIC KAPONO BOARDSHORT - NAVY
HIC
$49.95
1 Color
ROARK PASSAGE BOARDSHORT - SHARK (SHK)
ROARK
$69.00
1 Color
ROARK BLESS UP WOVEN - NAVY PUKPULKO (NVK)
ROARK
$99.00
1 Color
ROARK BLESS UP WOVEN BUTTON DOWN SHIRT - BLACK MONSTERA (BKM)
ROARK
$99.00
1 Color

Wahine collection

HIC LUGGAGE TAG - HEBREW CONE SHELL
HIC
$12.00
1 Color
HIC COOLER BAG 12 - LEHUA
HIC
$36.00
1 Color
HIC LUNCH BAG - GINGER
HIC
$24.00
1 Color
HIC PAKALANA HAIR CLAW - WHITE
HIC
$18.00
1 Color
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IN-STORE SPECIALS:

Take 30% Off Rip Curl Tees, Tanks, Walkshorts, Boardshorts & Lycra!
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