25% OFF HIC

Clothing & Accessories. Valid online only. Excludes Surfboards, Bodyboards, Paddles, Aloha Collection, & HIC Collabs. Other exclusions may apply. Offer ends Oct. 12, 2026 at 11:59 PM HST.
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BIG ISLAND STRONG

In honor of our Big Island ‘Ohana affected from recent Hurricane damages, we've created a "Big Island Strong" relief T-shirt. A portion of the proceeds from each T-shirt sold will be donated to Mālama Ka‘ū Foundation.
KŌKUA

Womens

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MEN'S

New Tees, Boardshorts, Hats, Bags & More!
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Josh Moniz slides through a crystal blue barrel at Pipeline. Josh Moniz slides through a crystal blue barrel at Pipeline.

Surf Gear

Lycra, Fins, Leashes, Traction & More!
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kane collection

MELIN X HIC ODYSEA KALO PATCH - HEATHER BLUE
MELIN
$89.00
1 Color
MELIN X HIC TRENCHES KALO PATCH - BLACK
MELIN
$89.00
1 Color
AVVA X HIC AUANA TEE - BLACK
AVVA BRAND
$38.00
1 Color
HIC HAWAII PERFORMANCE TRUCKER - BLACK
HIC
$39.50
1 Color

Wahine collection

SLOWTIDE X HIC CUSTOM PERFORMANCE QUICKDRY TOWEL - SHELL SHOWERS
SLOWTIDE
$50.00
1 Color
HIC SHELL SHOWERS PAREO
HIC
$48.00
1 Color
SLOWTIDE X HIC CUSTOM PERFORMANCE QUICKDRY TOWEL - HAKU LEI
SLOWTIDE
$50.00
1 Color
HIC HAKU LEI PAREO
HIC
$48.00
1 Color
ALOHA COLLECTION X HIC TINY TRIPPER - AKULIKULI
ALOHA COLLECTION
$20.00
1 Color
Kalei wearing a light blue RVCA crop top and white bikini bottoms next to a palm tree at the beach.

IN-STORE SPECIALS:

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Aukai Tanaka paddling a one-man outrigger canoe on Kailua Bay under a cloudy sky.

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