25% Off Carousel 25% Off Mobile Carousel

25% OFF HIC

Online purchases of HIC Clothing & Accessories only. Cannot be combined with other offers. Excludes Surfboards & HIC Collaborations. Ends Oct 3, 2025 at 11:59 PM HST.
NEW ARRIVALS

HIC X ALOHA COLLECTION

The HIC Kewalo aloha shirt effortlessly goes from the beach to an evening out. The HIC Kewalo aloha shirt effortlessly goes from the beach to an evening out.

MEN'S

Aloha Shirts, Walkshorts, Boardshorts, Tees & More!
Lauren basks in the sun in O'Neill's Always Aloha tank top. Lauren basks in the sun in O'Neill's Always Aloha cropped tank.

Women's

Tees, Tanks, Dresses, Swim & More...
Merrik Mochkatel flies high on his HIC Hiper Model by Kerry Tokoro Merrik Mochkatel flies high on his HIC Hiper Model by Kerry Tokoro

Surf Gear

Fins, Leashes, Traction & More!
Girl with a plumeria in her hair and a RVCA tee.

30% Off RVCA

In-Store On Tees, Tanks, Aloha Shirts, Dresses & More!
Browse In-Store Specials
Luke Tema flies high at Kewalos.

Follow us on Instagram

Keep in touch. Enjoy the ride!
FOLLOW US

SHOP SOME OF OUR BEST SELLING BRANDS